AVID House — KALEB SEAL DESIGN

I co-founded AVID House with the help of a couple friends to create a marketing and design consultancy that redefined how companies work with marketing agencies – teaching them how to grow their businesses with sustainable and creative tactics.

The AVID House team was comprised of spirited, colorful, and diverse professionals who came together to try and create something unique. We wanted our logo and overall branding to reflect those qualities – balancing playful energies with a professional and informative structure – so I created a logo with a lot of contrast and depth. The brand colors were a mix of vivid hues, strong cool-toned neutrals, and gradients.

We knew as a team the importance of creating a distinctive and unique theme for our digital presence and overall brand development. We wanted to avoid creating an ordinary startup aesthetic, so we felt an illustrative style would feel more authentic and showcase our passion for design.

During AVID House’s early development we defined ourselves as rebellious explorers searching to discover new and creative ways of growing businesses through marketing and content creation methods. The idea of us being “rebellious explorers” stuck, which immediately made me think of space exploration – launching into the unknown in the hope of making grand discoveries seemed to fit our collaborative ideals.

I designed the website to be vivid, colorful, informative and engaging, creating many opportunities for conversions. In order to create greater depth all of the pages featured a layering of elements and some of the imagery conveyed a sense of floating.

This definitely created some dynamic moments for the user and made the website very memorable which helped with word of mouth referrals and fostered a lot of enthusiasm from our clients about how we could make their websites just as dynamic for their target audiences.

We also understood the importance of ADA user inclusivity so I designed the website to have a lot of contrast and clearly defined sections. We also partnered with AccessiBe to have an app that integrated with the entirety of our website – allowing the user to have control and adjust the settings to their specific needs to best experience the website.