Skyslope — Email campaign
I recently had the opportunity to work with SkySlope on creating a new email campaign; focusing on their newly designed platform, innovative digital assistant, and their free resources.
My intention was to have these series of emails be reflective of SkySlope’s minimal and clean branding, but incorporate more contrast between the imagery and text elements. All the header imagery I created focused on developing depth for the viewer. I continued that sense of depth throughout the emails by using text overlays, thin-lined icons with an off-set backing, and subtle drop shadows. Overall, I wanted to elevate the elements that SkySlope was already using and create a consistency for this campaign.
