Specialty Homes is a non profit organization that works hard to find proper housing for members of our communities living with disabilities and chronic health conditions. They strive for accessibility, visibility, and inclusivity for all.
Specialty Homes is an organization dedicated to fostering visibility and inclusivity for their audience – I thought it was essential their logo to reflected those same values. From the beginning I wanted their color palette to be vibrant and colorful. Expanding that palette and creating a dynamic spectrum of overlapping shapes visually conveys Specialty Homes’ pledge to inclusivity, and containing that within an iconic form, demonstrates to their audience a commitment to finding a home for those with diverse needs. Lastly, the cocogoose font is a playful but legible logotype – an ideal companion to logo’s bright and exciting brand mark.
