LCK Insurance Agency has been servicing Central California communities for over 70 years. They wanted a more vibrant and modern website to reflect their company’s growth and enthusiasm.
Top half of LCK Insurance Homepage
Bottom half of LCK Insurance Homepage
LCK’s website prior to my involvement was heavily saturated with text, had an overwhelming amount of whitespace, and much of the imagery used was black and white – providing very little hierarchy for the user to follow. I designed for them a vibrant, yet informative, website that created many dynamic opportunities for user engagement, and overall, a much more enjoyable user experience navigating the content and the various services offered.
Contact Us Page
Blog Listing Page
After launch of the website LCK wanted their social media content to reflect a more engaging and visually dynamic aesthetic. Similar to the website I used full colored imagery with genuine expressions and compositions, along with colored filters, and illustrations to better appeal to their target audience. I also encouraged them to use, and designed for them, carousels and videos as a way to create more audience interactions – below are a few examples of those social media posts which fostered a lot of engagement.
