Fit Fuel — Branding and Web design
Fit Fuel wanted to distinguish itself as a meal prep company that is concerned about making life easier for its customers and provide great nutritious meals in the process.
The inspiration for the logo form came from trying to capture the essence of heat and steam, and the color is green to represent the importance of health and nutrition. The brand colors derived from the hues often found in food itself; from earthy neutrals to vivid fruitful shades. The goal was to create a dynamic palette that would reflect the variety of ingredients used in the meals.
Top Half of Homepage
Bottom Half of Homepage
The key for designing Fit Fuel’s website and emails were to develop a visual balance between the wide spectrum of colors, custom icons, and imagery that created an appealing story. I sourced imagery that would highlight food’s ability to bring individuals together and reflect Fit Fuel’s commitment to health. A handwritten font was used to emphasize key words that are apart of Fit Fuel’s philosophy.
Fit Fuel eBlast
Landing Page
